The Film Kabhi Alvida Na Kehna! Watching movies "online at no cost" is a common practice. Even for movies which have not even attended DVD yet you can find sites all around us where people can post movies to look at that people have secretly taken a relevant video camera into a movie showing and recorded the whole movie with their computer. After that all it takes is a search from the internet to get said movie. While the experience isn't same as paying for it and seeing it inside theater those who just want to view a movie can discover myriads of places online to look at.
Even YouTube has places for fan videos that disguise themselves as places to observe movies online. Piracy used to be getting bootleg copies of VHS tapes and DVDs but now movie piracy could be even harder to regulate thanks to the internet.
Financial Fallout
Movie piracy cost U.S. movie studios over 1.3 billion dollars in 2005 mostly due to the internet in a article posted to Torrent Freak. A 2004 survey conducted with the Motion Picture Associated of America claims those of 3,600 online users surveyed 24 percent said that they had downloaded a film online based on an article in PC World. Surely the numbers should be even more at this point. Further, 69% from the respondents felt that downloading a show online wasn't a "major concern."
More recently, downloading movies and streaming the crooks to internet is really prevalent in Spain that that number of DVD stores has dropped 25% since 2003 as well as the illegal pirating of movies is threatening to end the DVD industry in Spain altogether. Business Insider quoted Michael Lynton of Sony as saying "Spain is for the brink of no longer being a viable market for us." This was in late March of 2010.
The symptom in Spain could be a Catch-22. If DVDs are no more sold in Spain then the niche for pirated copies of movies may much more lucrative and pirates could get more creative and more ardent for that product. Just like making drugs illegal the demand won't vanish entirely so prices will spike and an entire underground community may develop and things may get much more out of control.
Perhaps another excuse for piracy apart from not purchasing expensive movie tickets is spoofed on this piece on Business Insider. Like movies inside the theater, DVDs have previews, trailers, and advertising with them. When you can watch a pirated copy without ads that just simply reaches the movie without ten minutes worth of advertising, maybe the feeling of apathy within our consumerist contemporary society is reaching a breaking point.
Anti-Piracy Measures
France and Britain are in the lead in anti-piracy measures. In a New York Times article in March of 2010, Parliament is about the verge of considering a law that would allow authorities to totally cut off internet access to people that download movies illegally from the internet. France has passed a law as a result but has yet to implement it. Civil liberties groups are watching what the law states closely and they are wary the measure might have to go too far.
While these laws are built to protect a niche industry from taking a loss, again we should instead point to illegal drugs as an mirror to movie piracy. The problem with drugs aren't small time dealers who will be trying to make a living when they have no idea any other way however the large suppliers and drug cartels who let them have the drugs within the first place. Movie downloaders are the same way. The problem really should not be the people who watch movies online for free but people who pirate the flicks and put them around the internet within the first place. Cut off the head as well as the body dies.
In late March of 2010, The Hollywood Reporter posted a unique article stating how the US Copyright Group has sued greater than 20,000 torrent users for illegal piracy of movies. Another lawsuit is forthcoming that targets over 30,000 users for five particular movie titles. It appears the film companies are not taking this lightly.
New Formats
Blu-Ray discs as well as the new 3-D format may help to tackle the piracy condition in their own way. If a motion picture is being touted as only able to be noticed in 3-D then it would be tougher to get a copy from it straight out of a camera version taken inside movie theater. The DVD will be the only way to look at it.
Another way to combat piracy is always to make online services for example Netflix cheaper. What you would lose in price may be made up for in volume. Perhaps making movie ticket prices a little cheaper would help too. There are all sorts of things the film industry can do in order to combat piracy which has nothing to do with filing a case.
For all of these measures being taken up sue those who break the law there are always sites like YouTube that usually can't keep up with illegal downloads. Episodes of shows, movies, plus more can be found on sites like YouTube, Veoh, and LiveVideo all at no cost. Until those websites could be more vigilant about removing copyrighted content then people will continue to observe pirated videos.
On the whole, movie piracy is bad for your film industry while they lose money. The problem then becomes when they can stem the piracy problem will movie ticket prices actually decrease? Will online viewing services for example NetFlix lower their prices if your movie industry is recouping doing this money? There has reached be a give-and-take attitude relating to this problem. There has got a chance to be some incentive for users to require to pay for a show. Spending money is always good for your economy even if it means spending money on enjoying a movie.
Another key to consider will be the current state in the economy. People are still hurting financially and definately will want to get things at no cost or little cost provided possible. When that carrot goes away then a movie industry must adapt to lure those customers time for seeing movies otherwise the movie piracy problem will just get more creative instead of disappear completely.
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